Thrifty Marketing is a proprietary approach to marketing that I have developed to meet the needs of non-profit organisations and sole traders who do not have a significant budget to spend on their marketing. Following a consultation in my Marketing Clinic, I will deliver relevant leads to your business without you having to spend any money on advertising and I will help you to build your business by identifying valuable clients.
I created the concept of thrifty marketing to deliver valuable leads to clients, thereby building stronger profitable businesses. My approach is an interpretation of pure marketing theory and all activities are founded on the CIM definition of marketing which is “to identify, anticipate and satisfy customer needs profitably”. Your commitment is to pay me £20 for three months membership of my client community.
The six main pillars of Thrifty Marketing are:
- Digital communications when appropriate. I steer clients away from producing printed materials
- Public relations
- Networking
- Social Listening: by listening to your customers’ enquiries you can be matched with clients at minimal cost of acquisition
- Targeting: when you have limited resources it is critical to minimise wasted energy by having a clear target in mind for your promotions, and
- Strategic planning: a successful project must be underpinned by a strategy that can deliver your vision.
Planet-friendly businesses for a sustainable world
Thrifty marketing offers benefits to the environment:
• Saves trees – Less printing minimises the negative impact caused by global deforestation
• Staying local – Benefits your local area and minimises the carbon footprint
• And it saves money to drive profits and growth
Case study: How to create a buzz when you’re cash strapped
Where do you begin when you have no money?.
I would like to share with you my experience of using social media and local press to generate publicity for a new local event, The Rusthall Arts Festival, first held in 2016 in Kent. It set out to be a creative community engagement project using talent found in the modest village. The format was planned as a programme of free artistic workshops available to all to prepare work in advance of a celebration/festival weekend. The communication task included several aspects: First, to announce and explain the new event. Next, to encourage participation from all sections of the diverse community in a clearly defined locality. The main limitation was having no money – publicity had to be achieved while incurring no expenditure whatsoever. I identified the following communication channels as both relevant and freely available:
- Social networks (or electronic word of mouth)
- Word of mouth
- PR coverage in local publications as relevant to you.
“As Marketing Director, Lisa Beaumont got the word out through social media and through local papers using headlines to bring attention to our community of Rusthall. We always knew we have loads of talent here in Rusthall. Lisa made sure other villages and the town of Tunbridge Wells knew it too.”
If you need to create a buzz for your business, please contact me
