I am a highly qualified award winning marketing practitioner with 20 years experience. I was awarded the prize for the best performance nationally in 1996 when I passed the Chartered Institute of Marketing (CIM) Diploma in professional marketing and have experience working for blue chip companies and non profit organisations. I have developed a knack for implementing marketing communications strategy within tightly limited budget constraints ideal for sole traders or new businesses. I’m based in Tunbridge Wells.
Personal events in my adult life include marriage and children as well as surviving a brain haemorrhage and subsequent stroke, following which I remain partially sighted and wheelchair enabled, neither of which has defined or limited me. I have set up my own consultancy and developed a concept of thrifty marketing to deliver valuable leads to clients, thereby building stronger profitable businesses. My approach is an interpretation of pure marketing theory and all activities are founded on the CIM definition of marketing which is “to identify, anticipate and satisfy customer needs profitably”. This is reflected in the structure of this website.
How to identify new leads
Once you know how to identify new leads, your sales funnel will always be full and you will have a consistent flow of new business to develop I... More->>
Marketing tips for surviving winter
Trading conditions in winter rare often difficult, or quieter than usual Many small businesses need Marketing tips for surviving winter I can... More->>
How to measure success to thrive
If you measure success correctly it will deliver even more successMarketing Success is all about control, as I explained in my Marketing Mantra last... More->>