I am a highly qualified award winning marketing practitioner with 20 years experience. I was awarded the prize for the best performance nationally in 1996 when I passed the Chartered Institute of Marketing (CIM) Diploma in professional marketing and have experience working for blue chip companies and non profit organisations. I have developed a knack for implementing marketing communications strategy within tightly limited budget constraints ideal for sole traders or new businesses. I’m based in Tunbridge Wells.
Personal events in my adult life include marriage and children as well as surviving a brain haemorrhage and subsequent stroke, following which I remain partially sighted and wheelchair enabled, neither of which has defined or limited me. I have set up my own consultancy and developed a concept of thrifty marketing to deliver valuable leads to clients, thereby building stronger profitable businesses. My approach is an interpretation of pure marketing theory and all activities are founded on the CIM definition of marketing which is “to identify, anticipate and satisfy customer needs profitably”. This is reflected in the structure of this website.
How to be authentic in a virtual world
Brands need to communicate differently when the marketplace has moved online and customer-contact is virtual This post will explain for brands how... More->>
What is a marketing orientation?
This post will give you a guide to a marketing orientation and what this might mean for your business, with some tips and action-points for what... More->>
How to approach business transformation
Any firm that keeps close to its market will always be in the process of business transformation A caterpillar wraps itself in a chrysalis inside a... More->>