I am a highly qualified award winning marketing practitioner with 20 years experience. I was awarded the prize for the best performance nationally in 1996 when I passed the Chartered Institute of Marketing (CIM) Diploma in professional marketing and have experience working for blue chip companies and non profit organisations. I have developed a knack for implementing marketing communications strategy within tightly limited budget constraints ideal for sole traders or new businesses. I’m based in Tunbridge Wells.
Personal events in my adult life include marriage and children as well as surviving a brain haemorrhage and subsequent stroke, following which I remain partially sighted and wheelchair enabled, neither of which has defined or limited me. I have set up my own consultancy and developed a concept of thrifty marketing to deliver valuable leads to clients, thereby building stronger profitable businesses. My approach is an interpretation of pure marketing theory and all activities are founded on the CIM definition of marketing which is “to identify, anticipate and satisfy customer needs profitably”. This is reflected in the structure of this website.
Do you know these ways to create interest?
When you want to use marketing techniques to sell your product/service you need to know about the four ways to create interest that I describe in... More->>
Ways to create awareness
It is a key task for every business to know the best ways to create awareness of their product/service This post explains why awareness is the... More->>
Do you have a problem with your Marketing?
I will host my first Marketing Clinic since 2020 in Tunbridge Wells on 29 th July outdoors for additional caution at Bill's cafe, Lime Hill Road... More->>