I am a highly qualified award winning marketing practitioner with 20 years experience. I was awarded the prize for the best performance nationally in 1996 when I passed the Chartered Institute of Marketing (CIM) Diploma in professional marketing and have experience working for blue chip companies and non profit organisations. I have developed a knack for implementing marketing communications strategy within tightly limited budget constraints ideal for sole traders or new businesses. I’m based in Tunbridge Wells.
Personal events in my adult life include marriage and children as well as surviving a brain haemorrhage and subsequent stroke, following which I remain partially sighted and wheelchair enabled, neither of which has defined or limited me. I have set up my own consultancy and developed a concept of thrifty marketing to deliver valuable leads to clients, thereby building stronger profitable businesses. My approach is an interpretation of pure marketing theory and all activities are founded on the CIM definition of marketing which is “to identify, anticipate and satisfy customer needs profitably”. This is reflected in the structure of this website.
Where should I sell?
The meaning of Place in Marketing Where should I sell This question concerns more than the physical location of your business Place is the... More->>
Communicate widely to maximise success
When you communicate with your customers it can help you if you communicate widely too attract your target You may be familiar with the advice to... More->>
How do you put a price on your services?
Knowing how to put a fair price on your services is a key step for you to master early in your journey towards being a successful, marketing-led... More->>