I am a highly qualified award winning marketing practitioner with 20 years experience. I was awarded the prize for the best performance nationally in 1996 when I passed the Chartered Institute of Marketing (CIM) Diploma in professional marketing and have experience working for blue chip companies and non profit organisations. I have developed a knack for implementing marketing communications strategy within tightly limited budget constraints ideal for sole traders or new businesses.  I’m based in Tunbridge Wells.

Personal events in my adult life include marriage and children as well as surviving a brain haemorrhage and subsequent stroke, following which I remain partially sighted and wheelchair enabled, neither of which has defined or limited me. I have set up my own consultancy and developed a concept of thrifty marketing to deliver valuable leads to clients, thereby building stronger profitable businesses. My approach is an interpretation of pure marketing theory and all activities are founded on the CIM definition of marketing which is “to identify, anticipate and satisfy customer needs profitably”. This is reflected in the structure of this website.

Dare to be different

  This post describes how you can improve your Marketing when you have the courage to dare to be different A lesson from nature: anoli lizards can... More->>

Links between Marketing and Advent

Links between Marketing and Advent might be an unusual topic for a small business-owner to consider However, this post will explain why those links... More->>

Black Friday 3 reasons to avoid it

Every Black Friday is hard to avoid as it floods your screens each year with its pressure-selling tactics In this post, I will give you my reasons... More->>