I am a highly qualified award winning marketing practitioner with 20 years experience. I was awarded the prize for the best performance nationally in 1996 when I passed the Chartered Institute of Marketing (CIM) Diploma in professional marketing and have experience working for blue chip companies and non profit organisations. I have developed a knack for implementing marketing communications strategy within tightly limited budget constraints ideal for sole traders or new businesses. I’m based in Tunbridge Wells.
Personal events in my adult life include marriage and children as well as surviving a brain haemorrhage and subsequent stroke, following which I remain partially sighted and wheelchair enabled, neither of which has defined or limited me. I have set up my own consultancy and developed a concept of thrifty marketing to deliver valuable leads to clients, thereby building stronger profitable businesses. My approach is an interpretation of pure marketing theory and all activities are founded on the CIM definition of marketing which is “to identify, anticipate and satisfy customer needs profitably”. This is reflected in the structure of this website.
How to check that your Marketing message is right
Whenever you revisit your Marketing Planning process, you'll need to check that your Marketing message is right Once you have completed... More->>
How to make a strategic choice for long-term growth
Whenever there is change in your market's conditions or in your business set-up, you will have an opportunity to review your strategic choice... More->>
Lisa’s planningprocess infographic
Follow the sequence of steps each time you revisit your Marketing Audit: customer-centric strategic planning begins with an audit of the... More->>