3 steps to adapt your product by season

Whenever there is a change of season in your market, it will be important for you to revisit your marketing mix to check whether you should adapt... More->>

4 marketing steps you need to take at the change of season

  The change of season is a trigger for marketers to adapt their marketing mix This post will describe 4 marketing steps that you need to take... More->>

4 tips to get value from social listening

Here are four ways that business owners can get value from social listening I call my proprietary approach active social listening I distinguish my... More->>

New ways to make connections in marketing

This post describes new ways to make connections in marketing The success of any economy large or small relies on the interdependence of all... More->>

4 tools to get you back to business

  Following any period of  change in their market' A small business owner needs to know how to get back to business swiftly This post  describes... More->>

8 metrics you must track to master change with a Marketing Information System

Change can affect any business at any time Therefore, it is crucial for you to maintain an effective Marketing Information system that will allow... More->>

9 savvy ways how to use customer feedback to grow

This post will give you some ideas about how you can get the most value from any compliments that you’re paid by your clients It makes business... More->>

5 tips on how to get value from blogging

Knowing how to get value from blogging is an important step for every business owner to master If you acquire this skill, it can mean that you will... More->>

5 tips to help you to find your audience online

It can be helpful for every business owner to know how to find your audience online Consumer behaviour has altered dramatically in response to the... More->>

How to build back better with Marketing

After any period of disruption a business has a chance to build back better with Marketing From 29th March 2021 onwards, lockdown restrictions... More->>

Grab attention by knowing how to be visible online

Business owners need to know how to be visible so that their customers can find them easily When you’re fighting for your share of a brief online... More->>

How to plan ahead for growth

You can use a Strategic Marketing Plan to plan ahead for  growth When you can follow a Marketing plan confidently, you might enjoy a business that... More->>

How to make connections in business to drive growth

When it comes to knowing how to make connections in business, the options can seem overwhelming Should you focus your time and energy on building a... More->>

How to prepare for the future of content creation

In the future, content planning will need to adapt to cater for the growth in speech-led platforms Every marketer or business-owner must anticipate... More->>

How to use desk research to improve your marketing

"Marketers need to know how to use desk research It is a valuable part of being informed but are you doing your research properly If not, how can... More->>

Have you checked how to describe your audience recently? Springtime is ideal for this task.

The importance of knowing how to describe your audience cannot be underestimated The composition of your target audience will change annually to... More->>

How to check that your Marketing message is right

Whenever you revisit your Marketing Planning process, you'll need to check that your Marketing message  is right Once you have completed... More->>

How to make a strategic choice for long-term growth

Whenever there is change in your market's conditions or in your business set-up, you will have an opportunity to review your strategic choice... More->>

How to begin a successful business recovery

Whenever a business needs to focus upon its need for recovery it is helpful to focus on a time-frame that's dictated by your business-planning... More->>