Many small businesses like ours will be in a hurry to succeed this post will describe a simple way to Marketing success. I will explain to you why it is important that you don’t tangle your path to success. I will give you the one ingredient that will help you to find a simple way to Marketing success so that your business will grow strong.
Lesson from nature – The hippopotamus
We can learn plenty about how to keep it simple on our paths to success from a hippo. They are known to be giant beasts. A fully-grown, female hippopotamus can weigh 3,000lbs or 1,400kgs.
Surprisingly, they grow to be enormous on a simple diet of grass. They do not need to eat lots of complex proteins – a simple, consistent diet of grass is sufficient for them to grow and continue as a successful species. I propose that an equally simple set of inputs should be sufficient for a small business to grow large. I want you to find your own simple diet that will let your business grow.
A simple way to Marketing success
Most importantly, if you must identify the correct Marketing strategy for your business. With this single decision your business should grow with ease. However, you need to get that initial single step right to start your path to success.
My Marketing Topics to consider when you apply this advice:
- Marketing and Resource Audits. This allows you to check if you are putting down your roots where you want them.
- Strategic Choice. This gives you the right direction for growth.
- Seasonal reviews. These are tactical opportunities to temporarily modify your product.
You can revisit your strategic choice and the tools that you need here.
This mantra is relevant for Advent because your strategic choice will rely upon your ability to anticipate the future for your market. You can begin your path to success with the simplicity of the correct strategic choice for your business to grow next year.
A good example of a brand which has applied this mantra to its business is Everyman book publishing which has traded continuously with a consistent strategy since it was founded in 1906 by Joseph Dent. They identified the correct strategy early on and have not needed to change direction. You can find out more about their path to success here.