Have you heard about What the New Year means for your market?

Every owner of a small business needs to be alert to any changes in their marketplace Many will wonder, "What the New Year means for your market... More->>

Dare to Dream

Dare to dream is unusual advice for you to hear from a serious Marketing advisor, I expect Nevertheless, this blogpost will encourage you to let... More->>

Is there a simple way to Marketing success?

Many small businesses like ours will be in a hurry to succeed this post will describe a simple way to Marketing success  I will explain to you why... More->>

Dare to be different

This post describes how you can improve your Marketing when you have the courage to dare to be different A lesson from nature Anoli lizards can... More->>

Links between Marketing and Advent

Links between Marketing and Advent might be an unusual topic for a small business-owner to consider However, this post will explain why those links... More->>

Black Friday 3 reasons to avoid it

Every Black Friday is hard to avoid as it floods your screens each year with its pressure-selling tactics In this post, I will give you my reasons... More->>

No budget for Marketing? Here’s the help you need

Marketing can be a struggle when you have no budget Nevertheless, it is a struggle faced by every start-up and small business, including mine... More->>

Annual review is a wise step

When you are into the last quarter of trading in the year, it is a good time for you to consider the value of doing an annual review of your... More->>

How much care do you take to thank your customers?

The season of goodwill lasts all year for Marketers, you always need to consider the best way to thank your customers Therefore, Winter berries... More->>

How to get value from taking part in an industry conference

Conferences are a useful element for you to include in your Marketing Plan  You might be concerned that it is costly in time and money to take part... More->>

Tips to get new customers

When a business wants to grow, it must know how to get new customers However, many businesses struggle to get new customers despite having their... More->>

How to get results from local advertising

In this blogpost I give you my tips on the topic how to get results from local advertising Every business owner who comes to see me will know that I... More->>

How to protect your supply chains

Every business needs to know, how to protect your supply chains, so that you can satisfy customers at times of scarcity Many animals such as brown... More->>

6 Marketing tips for British Autumn

Now is the perfect time for you to consider my Marketing tips for British Autumn In Britain,  the Autumn equinox,  occurs in late September... More->>

Places to tell your business story

As a business-owner you have  an opportunity to use the power of your own voice to tell your business story This blogpost develops the tactic of... More->>

Thrifty ways to build your presence

Many  owners of  a small business rely upon being well known in their locality Therefore, it is very important that you know these... More->>

An easy way to feel confident about selling

This blog post explains an easy method that will help you to feel confident about selling Previously, I have encouraged you to use testimonials to... More->>

Marketing Tips to get Organisational Resilience

In this blogpost I will give you my suggestions for how you can embed some organisational resilience into your business What is Organisational... More->>

3 Marketing Tips for Autumn 2021

Every business-owner needs to plan their marketing for each season This post will guide you on how to prepare your marketing for Autumn 2021 You can... More->>

Ways to trigger action from your customers

Marketers must know these ways to trigger action from your customers In this post you will learn some ways to engage with your customers as they... More->>

Ways to create desire

This post's step is essential for you to achieve the sales success that you seek It will give you four ways to create desire This is the step in the... More->>

Do you know these ways to create interest?

When you want to use marketing techniques to sell your product/service you need to know about the four ways to  create interest that I describe in... More->>

Ways to create awareness

It is a key task for every business to know the best ways to create awareness of their product/service This post explains why awareness is the first... More->>

Do you have a problem with your Marketing?

I will host my first Marketing Clinic since 2020 in Tunbridge Wells on 29 th July outdoors for additional caution at Bill's cafe, Lime Hill Road... More->>

Find 5 good reasons to do less work, not more

It is useful for you to be aware of these 5 good reasons to do less work, not more  You will discover that taking a break brings benefits and that... More->>

4 tips to help you sell with testimonials

It can be helpful  for marketers to use customer feedback to close a sale This post will give you 4 tips to help you to  sell with testimonials At... More->>

Reasons to alter your price

Every marketer or business-owner must know the circumstances, that give them reasons to alter price This blogpost' topic builds on the advice about... More->>

3 steps to adapt your product by season

Whenever there is a change of season in your market, it will be important for you to revisit your marketing mix to check whether you should adapt... More->>

4 marketing steps you need to take at the change of season

  The change of season is a trigger for marketers to adapt their marketing mix This post will describe 4 marketing steps that you need to take... More->>

4 tips to get value from social listening

Here are four ways that business owners can get value from social listening I call my proprietary approach active social listening I distinguish my... More->>

New ways to make connections in marketing

This post describes new ways to make connections in marketing The success of any economy large or small relies on the interdependence of all... More->>

4 tools to get you back to business

  Following any period of  change in their market' A small business owner needs to know how to get back to business swiftly This post  describes... More->>

8 metrics you must track to master change with a Marketing Information System

Change can affect any business at any time Therefore, it is crucial for you to maintain an effective Marketing Information system that will allow... More->>

9 savvy ways how to use customer feedback to grow

This post will give you some ideas about how you can get the most value from any compliments that you’re paid by your clients It makes business... More->>

5 tips on how to get value from blogging

Knowing how to get value from blogging is an important step for every business owner to master If you acquire this skill, it can mean that you will... More->>

5 tips to help you to find your audience online

It can be helpful for every business owner to know how to find your audience online Consumer behaviour has altered dramatically in response to the... More->>

How to build back better with Marketing

After any period of disruption a business has a chance to build back better with Marketing From 29th March 2021 onwards, lockdown restrictions... More->>

Grab attention by knowing how to be visible online

Business owners need to know how to be visible so that their customers can find them easily When you’re fighting for your share of a brief online... More->>

How to plan ahead for growth

You can use a Strategic Marketing Plan to plan ahead for  growth When you can follow a Marketing plan confidently, you might enjoy a business that... More->>

How to make connections in business to drive growth

When it comes to knowing how to make connections in business, the options can seem overwhelming Should you focus your time and energy on building a... More->>

Be certain of your true goal

Every business-owner needs to be certain of their goal We hear a lot about the importance of goal-setting in business and in life Have you paused... More->>

How to prepare for the future of content creation

In the future, content planning will need to adapt to cater for the growth in speech-led platforms Every marketer or business-owner must anticipate... More->>

How to use desk research to improve your marketing

"Marketers need to know how to use desk research It is a valuable part of being informed but are you doing your research properly If not, how can... More->>

Have you checked how to describe your audience recently? Springtime is ideal for this task.

The importance of knowing how to describe your audience cannot be underestimated The composition of your target audience will change annually to... More->>

How to promote your message online

In today's digital world, it is essential for any business large or small to know how to promote your message online Whenever you update your... More->>

How to check that your Marketing message is right

Whenever you revisit your Marketing Planning process, you'll need to check that your Marketing message  is right Once you have completed... More->>

Lisa’s planningprocess infographic

Follow the sequence of steps each time you revisit your Marketing Audit: customer-centric strategic planning begins with an audit of the... More->>

Lisa’s planningprocess infographic

Follow the sequence of steps each time you revisit your Marketing Audit: strategic planning begins with an audit of the current market... More->>

How to begin a successful business recovery

Whenever a business needs to focus upon its need for recovery it is helpful to focus on a time-frame that's dictated by your business-planning... More->>

When is price-cutting good for your business?

Price-cutting has become a seasonal tradition  This blogpost examines its drawbacks and explains when price-cutting can be good for your business... More->>