Dare to Dream

Dare to dream is unusual advice for you to hear from a serious Marketing advisor, I expect?

Nevertheless, this blogpost will encourage you to let your imagination run free, when you dare to dream. It will give you 3 reasons that will explain why it is good for your business to allow yourself to dream.

Unicorns in a Marketing blog?

There is no lesson from nature this for this topic. Instead, I chose to illustrate this mantra with a mythical creature, the unicorn. Therefore, you can see a picture of an inflatable unicorn. It was the only picture which I could find of a unicorn. Yes, I did search for one! I think that most people will agree that it would be fabulous if these mythical creatures were found to exist! Unicorns have some relevance in a business blogpost.

The term “a unicorn business”, has been in circulation since 2013. It denotes a privately held start-up company valued at over $1 billion. The term was coined in a Tech Crunch article by venture capitalist Aileen Lee in The New York Times. Furthermore, She chose the mythical animal to represent the rarity of such successful ventures. Could your business become a unicorn if you dare to dream?

When I meet clients who are still at the early stage of their business development, I will encourage them to describe their ideal outcome. I have discovered that unlimited thinking offers benefits.

3 Business benefits when you dare to dream

1. Find your goal

Importantly, unlimited thinking gives you an opportunity to envisage your ideal goal, uninhibited by the practicalities of real life. Once you have described your fantasy outcome, you can begin to identify the steps which will be necessary to get there. Meanwhile, you can cater for your personal motivations. You can remind yourself about the need for honesty in goal-setting in my blog post here.

2. Connect with your creative problem-solving:

Secondly, when you enter your sub-conscious in sleep, your actual night-time dreams, your subconscious might reveal something to you which remains unspoken in your daily life. Don’t dismiss those insights once you’re awake. When you enter into an imaginary world, you have the freedom to create an ideal solution to a problem.

3. Fulfil your ambition:

I’m not the only commentator who encourages dreaming to help you to fulfil your ambitions. The American-British author, Simon Sinek, agrees with me. He says: “Dream big, start small. But most of all, start.” In his first book on leadership, Start with Why?

A real world example:

An example of this type of thinking in the real world is Elon Musk’s ambitions for space tourism.

Moreover, he has revealed that he dreams of cities on Mars. You can read about how his Space X venture is his first step towards cities on Mars here.

Therefore, Musk has started to fulfil his dream of building cities on Mars with the small step of sending Jeff Bezos into space in 2021.

When you feel ready to commit to your concept you will be able to take the first small steps to make it real. You will be glad that I told you to dare to dream. Consequently, this mantra is relevant for Advent because you can use this period of thinking ahead to dream about your business goals for next year.

Topics to revisit with this mantra to for these activities:

  1. Marketing Planning, including goal-setting- how can you reach your true goal?
  2. Marketing Audit – how wide might you throw your net, when you research the market for your ambitious concept?
  3. Product development – will your dream lead you into researching and developing a unique, new product?
  4. Strategic Choice- how can you get there?
  5. Target Audience – who is your ideal customer, really?
  6. Pricing Strategy – if your ideal is for everyone to access it for free, can you make it affordable for all?
  7. Revisit your Marketing Audit with this mantra in mind HERE 

Use this time during Advent to dream about how ambitious you can be for your business next year.