Where should I sell?

The meaning of Place in Marketing Where should I sell This question concerns more than the physical location of your business Place is the... More->>

How to get more followers on twitter

Twitter is an extremely useful broadcast medium, which is free Knowing how to get more followers on twitter will enable you to build an audience ... More->>

How to adapt tactics to stay relevant to your customers

"Our abilities to adapt, innovate, and learn will be a key factors in resilience and recovery" Rohit Talwar and J Walker Smith , 17 Aug 2020 ... More->>

How to promote your brand’s story

Nowadays knowing how to promote your brand's story should be at the heart of your Marketing Communications activities Telling your brand’s... More->>

How to develop a brand identity

It is important for every sole proprietor to understand how to develop a brand identity and maintain it at times of disruption The... More->>

Strategies to maximise your competitive advantage in tough times

A cactus has developed its competitive advantage, in order to grow tall and strong in an arid desert Its lack of water is akin to the possibility of... More->>

How to get value from your content

You might notice during a period of disruption in business that you have plenty of content on your website or on your shelves As business begins to... More->>

How to prepare your business to pivot

Whenever there is disruption in your marketplace, or your personal life; it is important that you're ready to pivotIt's good for your business... More->>

9 things you need to know about niche marketing

As a small business owner you'll hear many remarks about  others having a  preference for niche marketing,  but is it right for yours, or not... More->>

How to drive traffic to your website

Whenever you've spent time or money on your website  It's important that you know how to drive traffic to your website, so that you can attract new... More->>

What is social listening?

While chatting with friends and clients about my main business service, I’ve often been asked “What is social listening and how can it assist me... More->>

Remember to communicate clearly to inform customers

Though it is important to communicate clearly with your customers at all times,  now it is more important than ever, as businesses... More->>

Prepare for long-term growth after disruption

This week's theme is: Prepare your business for its long-term success There is a flippant saying in Marketing Strategy circles: "You can only get... More->>

How to accelerate growth of a new product

Last week we took steps to protect our young business development ideas/seedlings from any additional threats which might jeopardise their success... More->>

How to prepare to take a new product to the market

I hope that you have stayed well, as you navigate the impact of the COVID-19 pandemic on personal lives and commerce In your journey of business... More->>

Anticipate opportunities for business development

n this series of memos, I have been guiding you on how to prepare your business for growth post disruption  If you need a recap, you... More->>

Anticipate threats to your business development

Welcome back to the next stage for helping your business to continue to thrive after disruption  By now, I hope that you’ve planted the seedlings... More->>

How to capitalise on loyalty during uncertainty or crisis

A period of crisis is a good opportunity for you to develop your Marketing, by understanding the topic  "Customer Loyalty" It will come as no... More->>

Prepare to adapt your strategy during uncertainty

This post will help you to consider how to adapt your strategy at a time of crisis  It was written at the height of the COVID19  Pandemic, its... More->>

Satisfy the new normal

Last week, I encouraged you to do all the groundwork that is needed for your business to be ready for life after lockdown  You can access that Memo... More->>

How can you be ready for whatever happens next?

As the Government begins to make hints about its lockdown exit-strategy and the timing of the possible loosening of the current restrictions, it is... More->>