make it easy to

This article will give you ways to make it easy for customers to buy from you. It’s important that marketers like us remember that Effort is part of Prof. Paul Fifield’s price/value equation:

Value = Benefit – Effort – Risk – Price

(source Prof. Paul Fifield, Marketing Strategy Masterclass, 2008), available at:

So , this article gives you a list of methods which you can embed into your brand’s promotional tactics to make it easy for customers to buy from you rather than from your competitors.

A Cavalier King Charles spaniel is reputed to be intelligent and friendly. Therefore, it has earned a reputation for being a breed of choice for families which want to make it easy to bring a dog in their home.

4 ways to make it easy for customers to buy from you:

1. Handy contact details to trigger action:

Most importantly, whenever you create a post for your business it might increase your audience’s awareness and interest in your service. It is crucial that each post contains a clear next step with your contact details so that customers know how to find out more and to buy from you. Therefore, When I step in to respond to online enquiries I give my clients’ contact details, and I know that the enquirer often calls my client immediately. By sharing your contact details in response to an enquiry, it makes it easy for the potential customers to get in touch to solve their problems.

2. A website link gives confidence:

I encourage my clients to let me share their website. Nowadays, customers tend to have more confidence in a business which has a professional website. A website link makes it easy for you to show examples of your work and testimonials from satisfied clients. It is a convenient method for a new customer to find out more about you before they buy from you.

3. Welcome new customers with generosity:

Previously, I have given you my tips on how to trigger action from customers. You can remind yourself of those tips here  . That post explains why it is a good idea for you to share your knowledge freely with new customers. Generosity makes it easy for a new contact to get to know you. Several of my clients offer a free introductory session to new clients, giving them the chance to try your service before they make a commitment to buy from you.

4. Use technology to give you a competitive edge:

Finally, you will be aware of the growth in online shopping in recent years. Online sales have grown in part because it has met shoppers’ needs for convenience. They can buy anywhere and anytime that suits them. You too can harness the power of digital shopping to make it easy for customers to take the next step in their purchase journey. For example you can arrange a appointments with a system like Calendly which makes it easy for your client to book a space in your diary without the need for many emails to find a convenient time. You can find out how to use Calendly free here  . When you take advantage of digital solutions in your communications you reduce the temptation for potential customers to look elsewhere.

If your marketing activities are friendly and intelligent like a Cavalier King Charles spaniel, you’ll make it easy for customers to buy from you. American billionaire Mark Cuban sums it up in

this week’s quote:

Make your product easier to buy than your competition, or you will find your customers buying from them, not you.

Mark Cuban (2011). “How to Win at the Sport of Business: If I Can do it, you can do it, source,

Next week’s t

** Lisa Beaumont Thrifty Marketing Tip of the Week:

Follow your own customer’s journey towards purchase. Notice when they might become frustrated or uncertain what to do next. Find a solution which will  make it easy to keep them on the path to complete a purchase.