make it easy to

This article will give you ways to make it easy for customers to buy from you It’s important that marketers like us remember that Effort is part... More->>

Help your customers to feel safe when they buy

Previously, I have talked about how marketers like you can add value by listening to your customers You can remind yourself of this by revisiting... More->>

When is price-cutting good for your business?

Price-cutting has become a seasonal tradition  This blogpost examines its drawbacks and explains when price-cutting can be good for your business... More->>

Where should I sell?

The meaning of Place in Marketing Where should I sell This question concerns more than the physical location of your business Place is the... More->>