Whenever you revisit your Marketing Planning process, you’ll need to check that your Marketing message is right. Once you have completed a refreshed Audit of your marketplace
if so, You will be ready to check that your your Marketing message is right.
By now, you should have a clear idea of the problem that your product/service solves.
Furthermore, you can describe your target customers. It is important for you to reflect upon these findings prior to taking any action in your marketplace. Your next step is to check that your message is right for the market conditions now.
Possibly, your existing message might need to be tweaked very slightly? Your message may need to evolve. Like writing implements have changed. Feather quills were used for writing from 6th Century until they were replaced by metal nibs in the mid- Victorian era. Change can be highly beneficial. If you are keen to go out selling immediately. I recommend that you would do well to pause and read this blogpost which describes the importance of periods of silence for good Marketing, you can read more, here
3 Tips to help you to check that your Marketing message is right
I recommend that you should pay attention to three aspects of your message:
First, does your tone of voice fit with your audience’s current needs?
Next, does your choice of language reflect the vocabulary that they use?
Finally, does your message invite your audience to engage with you?
First, does your tone of voice fit with your audience’s current needs?
Next, does your choice of language reflect the vocabulary that they use
Finally, does your message invite your audience to engage with you?
Engagement is critical for you to be able to nurture each contact towards purchase. You can do this fairly simply, for example, by embedding helpful links into your posts and asking direct questions which can be answered with a speedy response.
Once you have settled upon your chosen wording for your core message it will be important to research it by testing it on a group of target customers. You can use online mechanics for your research such as polls in Twitter and Facebook and surveys in Mailchimp and Survey Monkey. However, if you choose to test it amongst people who you know already you must be aware of the potential for bias in your findings.
Nevertheless, these quick tests should be sufficient as a technique to give you feedback for you to check if your message is right.
It is important that you check that your Marketing message is right for your audience.
Eventually, this message will become the springboard for your promotional activity online and offline.