The key to knowing your customers that many people overlook is listening. Any type of project which deals with people should appreciate that it is important to listen to know your customers. This audience might be customers, volunteers or service-users. For your project to succeed, you must deliver what your target group expects from you.In… Continue reading The key to know your customers
Category: Understanding Customers
The key to know your customers
The key to knowing your customers that many people overlook is listening. Any type of project which deals with people should appreciate that it is important to listen to know your customers. This audience might be customers, volunteers or service-users. For your project to succeed, you must deliver what your target group expects from… Continue reading The key to know your customers
What is CRM for sole traders?
CRM for sole traders does not need to be complicated. CRM is a buzz term, you may have heard Customer Relationship Management (CRM) is a process that’s used by a company to monitor and analyse its interactions with its past, current and potential customers. The objective is to maximise customer satisfaction and the firm’s profitability.A… Continue reading What is CRM for sole traders?
Understanding your audience: An Introduction to Market Segmentation
In my last blogpost about competitor analysis I introduced the idea of segmenting the market should you choose to pursue a focus strategy whereby you will aim to satisfy for a particular type of customer, not any buyer. In such a scenario you are not serving the whole market, or “mass” market but a distinct… Continue reading Understanding your audience: An Introduction to Market Segmentation
Technology: friend or foe?
My last blogpost ended with the introduction of Technological, as the T in a PEST analysis, which requires more than a couple of sentences to explain. I have chosen the cute, harlequin ladybird as the “pest” to illustrate technology because it captures the conflicting qualities of technology. On the one hand, like the ladybird, technology… Continue reading Technology: friend or foe?
Reasons for small businesses to be cheerful; Lessons in marketing from high street woes
The demise of retailers Maplins and Toys ‘R Us has been attributed, in part, to the growth in online shopping. Online giants such as Amazon have had a huge impact on the high street as more consumers see online shopping as cheaper and easier than going to the shops. What’s really driving the shift to… Continue reading Reasons for small businesses to be cheerful; Lessons in marketing from high street woes