What is CRM for sole traders?

CRM for sole traders does not need to be complicated CRM is a buzz term, you may have heard Customer Relationship Management (CRM) is a process... More->>

Understanding your audience: An Introduction to Market Segmentation

In my last blogpost about competitor analysis I introduced the idea of segmenting the market should you choose to pursue a focus strategy whereby... More->>

Technology: friend or foe?

My last blogpost ended with the introduction of Technological, as the T in a PEST analysis, which requires more than a couple of sentences to... More->>

Reasons for small businesses to be cheerful; Lessons in marketing from high street woes

The demise of retailers Maplins and Toys ‘R Us has been attributed, in part, to the growth in online shopping Online giants such as Amazon have... More->>