It’s likely that most people would be reluctant to give away their product or service for free, since there will have been costs involved in making the product or service available. Common objections to giving away for free might include concerns that it would devalue your product (If people want it they should pay a… Continue reading Is it ever a good idea to give away your product or service for free?
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The Small Business’s Guide to Buying Advertising
Flowers are nature’s way of advertising. They fulfil the key functions of good advertising by: • Attracting attention • Guiding the customer/pollinator to take the required action • Being a memorable prompt for the customer/pollinator to repeat the same rewarding action in future • A combination of stimuli, colour, fragrance, and shape combine together to… Continue reading The Small Business’s Guide to Buying Advertising
Finding Influencers
“How do I reach influencers in my field?”, asked one of my followers. Here are my top tips for finding influencers in your chosen field. My first caution is: be clear why you want to reach influencers in your field. Is it to obtain some endorsement from them to build your credibility, or is it… Continue reading Finding Influencers
A guide to social media for small businesses
Social media offer great opportunities to small businesses, but may be new and unfamiliar to many; so here is a concise guide to the main platforms, identifying their strengths and relevance.