In this blogpost I give you my tips on the topic how to get results from local advertising. Every business owner who comes to see me will know that I warn them against spending money on advertising, without speaking to me first. That’s because I like to find alternative methods to get results using my… Continue reading How to get results from local advertising
Category: Advertising
Ways to create desire
This post’s step is essential for you to achieve the sales success that you seek. It will give you four ways to create desire. This is the step in the AIDA model that will move your customer from being interested in your product to wanting it.You can catch up on the earlier steps here: A… Continue reading Ways to create desire
7 truths about how advertising works
Learn the truth about advertising how advertising works Advertising is an important element in every Marketing Plan. However, not many small business owners are unfamiliar with how advertising works I will share with you some insight by shedding light on seven widely held assumptions. I will address each of these statements with a rebuttal, which… Continue reading 7 truths about how advertising works
The small business’ introduction to pricing and discounting
This week I’ve noticed quite a few posts which have promoted discounts for products or services. So, with an ‘end of summer vibe’, it’s a good time to focus in depth on the fundamental topic of pricing. How to calculate your price? There are two distinct routes which you can follow when setting your price:… Continue reading The small business’ introduction to pricing and discounting
The Small Business’s Guide to Buying Advertising
Flowers are nature’s way of advertising. They fulfil the key functions of good advertising by: • Attracting attention • Guiding the customer/pollinator to take the required action • Being a memorable prompt for the customer/pollinator to repeat the same rewarding action in future • A combination of stimuli, colour, fragrance, and shape combine together to… Continue reading The Small Business’s Guide to Buying Advertising