As the Government begins to make hints about its lockdown exit-strategy and the timing of the possible loosening of the current restrictions, it is important for all businesses to use this quiet period to prepare for doing commerce again after lockdown. Get ready for a changed business environment It will not be a simple case… Continue reading How can you be ready for whatever happens next?
Category: News
Do you allow convention to hold you back?
Latest Marketing Mantra Be unique when it will satisfy a customer Many of my clients are newcomers to the business world. When you are developing a new business, it is easy to find yourself feeling restricted by conventions. This week’s mantra is intended to remind you that a marketing mindset is always led by the… Continue reading Do you allow convention to hold you back?
Effective Marketing is all about control
What makes a hummingbird so special? I chose this arresting image of a humming bird to illustrate this mantra about control because the hummingbird is the only avian species which can hover, fly forwards, and fly backwards. They have this unusual capability, thanks to its diminutive size in combination with its ability to beat its… Continue reading Effective Marketing is all about control
Attract the attention you desire most
Your communications must be as powerful as a single red rose offered to your prospective customer. I’ve realised that there’s actually a scientific reason, why a rose might be associated with attracting the attention of a prospective mate. Roses have evolved to produce terpenes, a type of organic compound which produces scent. Natural selection originally… Continue reading Attract the attention you desire most
Make Strong Connections
When you meet a new contact with whom your brand values, or purpose chime, it is a good idea to take some time to strengthen the new connection, not only by making connections on social media platforms and swapping business cards. Remember that each new connection might lead to new opportunities, or even joint ventures.… Continue reading Make Strong Connections