5 ways to stay ahead of your customers’ needs

Stay ahead of your customers' needs You might wonder, "how can it be possible to stay ahead of your customers' needs" As marketers it is necessary... More->>

Links between Marketing and Advent

Links between Marketing and Advent might be an unusual topic for a small business-owner to consider However, this post will explain why those links... More->>

Anticipate opportunities for business development

n this series of memos, I have been guiding you on how to prepare your business for growth post disruption  If you need a recap, you... More->>

Anticipate threats to your business development

Welcome back to the next stage for helping your business to continue to thrive after disruption  By now, I hope that you’ve planted the seedlings... More->>

How can you be ready for whatever happens next?

As the Government begins to make hints about its lockdown exit-strategy and the timing of the possible loosening of the current restrictions, it is... More->>

Helping your small businesses to win and grow, an introduction to competitor analysis

If you are following my approach with the intention of writing your own strategic marketing plan, once you’ve established your objectives and you... More->>

An introduction to the marketing tool PEST analysis for small businesses

In this blogpost l will discuss the marketing tool PEST analysis, which is used when you develop a strategic marketing plan After you have closely... More->>

How to anticipate in a fast-changing world

Spring and Easter are both about new beginnings and looking ahead, so it’s a perfect time to consider one of the trickier activities in the... More->>