Stay ahead of your customers’ needs ? You might wonder, “how can it be possible to stay ahead of your customers’ needs?” As marketers it is necessary for us to predict the future. Consequently, we can stay ahead of our customers’ needs In this article find some tips on how you can plan to stay… Continue reading 5 ways to stay ahead of your customers’ needs
Category: Planning
Annual review is a wise step
When you are into the last quarter of trading in the year, it is a good time for you to consider the value of doing an annual review of your business activity. Regardless of exactly when you conduct your annual review of your business performance, this blogpost will give you 6 reasons why your annual… Continue reading Annual review is a wise step
How to protect your supply chains
Every business needs to know, how to protect your supply chains, so that you can satisfy customers at times of scarcity. Many animals such as brown trout have developed adaptations to cope with scarcity. Previously, I have shared my Marketing Tips for Surviving Winter which were inspired by the resourcefulness of polar bears. You can… Continue reading How to protect your supply chains
How to begin a successful business recovery
Whenever a business needs to focus upon its need for recovery it is helpful to focus on a time-frame that’s dictated by your business-planning calendar. A new year or quarter should bring new opportunities and fresh energy for you to develop your business for recovery throughout the next period. Following any period of business disruption,… Continue reading How to begin a successful business recovery
How to take control of your business for a successful year
This post explains the importance of embedding a control system into your busines s,so that you can use a Strategic Marketing Plan to enable you to know How to take control of your business. It uses an analogy with weeds to illustrate the point creatively.
How can you be ready for whatever happens next?
As the Government begins to make hints about its lockdown exit-strategy and the timing of the possible loosening of the current restrictions, it is important for all businesses to use this quiet period to prepare for doing commerce again after lockdown. Get ready for a changed business environment It will not be a simple case… Continue reading How can you be ready for whatever happens next?
A guide to planting bulbs to develop your business when you’re busy
Informed gardeners know that if you want to fill your garden with colour next spring, you should plant bulbs from October to December, before the first frost arrives. It may be cold and grey in England, but it’s a good time to get your plans underway for a flourishing business performance next year. This week,… Continue reading A guide to planting bulbs to develop your business when you’re busy
How to anticipate in a fast-changing world
Spring and Easter are both about new beginnings and looking ahead, so it’s a perfect time to consider one of the trickier activities in the marketing process: how to Anticipate your customers’ needs and why this can be useful for you and your business growth. It is probably useful for you to know that when… Continue reading How to anticipate in a fast-changing world
The small businesses guide to media planning: Reasons why you should make time for it or seek advice
It is likely that you don’t currently consider media planning to be a priority while you’re busy building your business, but I will explain why it’s important to consider it as a key component within your marketing activity. Like a squirrel storing acorns for winter consumption, if you get your media planning in place, you… Continue reading The small businesses guide to media planning: Reasons why you should make time for it or seek advice
If you run your own business and feel short of time, it’s time to think more like bamboo. Here’s why.
How does bamboo decide where to direct its limited energy? Plants use their cells called meristems to identify whether it’s time to focus on growing longer roots to find water or develop leaves above ground to capture energy from the sun. Ask yourself, “What do I need to do to get more positive energy to feed… Continue reading If you run your own business and feel short of time, it’s time to think more like bamboo. Here’s why.