It is likely that you don’t currently consider media planning to be a priority while you’re busy building your business, but I will explain why it’s important to consider it as a key component within your marketing activity. Like a squirrel storing acorns for winter consumption, if you get your media planning in place, you… Continue reading The small businesses guide to media planning: Reasons why you should make time for it or seek advice
Category: publicity
Is it ever a good idea to give away your product or service for free?
It’s likely that most people would be reluctant to give away their product or service for free, since there will have been costs involved in making the product or service available. Common objections to giving away for free might include concerns that it would devalue your product (If people want it they should pay a… Continue reading Is it ever a good idea to give away your product or service for free?