How to adapt tactics to stay relevant to your customers

"Our abilities to adapt, innovate, and learn will be a key factors in resilience and recovery" Rohit Talwar and J Walker Smith , 17 Aug 2020 ... More->>

Strategies to maximise your competitive advantage in tough times

A cactus has developed its competitive advantage, in order to grow tall and strong in an arid desert Its lack of water is akin to the possibility of... More->>

How to prepare your business to pivot

Whenever there is disruption in your marketplace, or your personal life; it is important that you're ready to pivotIt's good for your business... More->>

9 things you need to know about niche marketing

As a small business owner you'll hear many remarks about  others having a  preference for niche marketing,  but is it right for yours, or not... More->>

What is social listening?

While chatting with friends and clients about my main business service, I’ve often been asked “What is social listening and how can it assist me... More->>

How to prepare to take a new product to the market

I hope that you have stayed well, as you navigate the impact of the COVID-19 pandemic on personal lives and commerce In your journey of business... More->>

Why it’s invaluable to have an agreed marketing strategy document in a changing world

The clocks went back this weekend  Will the shorter hours of daylight affect your business  This change will mainly affect only those who work... More->>

Making Gap analysis work in strategic marketing planning for small businesses

Gap analysis at its simplest "is about identifying gaps and seeing how these might be filled to the profitable, long-term benefit of the... More->>

What are the P’s of the marketing mix? Key points for small businesses to consider when implementing a strategic marketing plan.

This week, I realise that I’ve been busy with client facing work, and have therefore been considering my product, so this week’s topic is the... More->>

An introduction to the value of making time for blue sky thinking

The series of blogposts which I write genuinely reflects the activities I’ve been doing to build my own business  I hope that if I can build a... More->>

Understanding your audience: An Introduction to Market Segmentation

In my last blogpost about competitor analysis I introduced the idea of segmenting the market should you choose to pursue a focus strategy whereby... More->>

Helping your small businesses to win and grow, an introduction to competitor analysis

If you are following my approach with the intention of writing your own strategic marketing plan, once you’ve established your objectives and you... More->>

Technology: friend or foe?

My last blogpost ended with the introduction of Technological, as the T in a PEST analysis, which requires more than a couple of sentences to... More->>

An introduction to the marketing tool PEST analysis for small businesses

In this blogpost l will discuss the marketing tool PEST analysis, which is used when you develop a strategic marketing plan After you have closely... More->>

How to anticipate in a fast-changing world

Spring and Easter are both about new beginnings and looking ahead, so it’s a perfect time to consider one of the trickier activities in the... More->>

The small businesses guide to media planning: Reasons why you should make time for it or seek advice

It is likely that you don’t currently consider media planning to be a priority while you’re busy building your business, but I will explain why... More->>

How to identify and reach a niche target group

It can often be the case that a small business or sole trader knows exactly who they’d like to reach with their message, but doesn’t know how to... More->>

Reasons for small businesses to be cheerful; Lessons in marketing from high street woes

The demise of retailers Maplins and Toys ‘R Us has been attributed, in part, to the growth in online shopping Online giants such as Amazon have... More->>

If you run your own business and feel short of time, it’s time to think more like bamboo. Here’s why.

How does bamboo decide where to direct its limited energy Plants use their cells called meristems to identify whether it’s time to focus on... More->>