CRM for sole traders does not need to be complicated. CRM is a buzz term, you may have heard Customer Relationship Management (CRM) is a process that’s used by a company to monitor and analyse its interactions with its past, current and potential customers. The objective is to maximise customer satisfaction and the firm’s profitability.A… Continue reading What is CRM for sole traders?
Category: Business Development
What is social listening?
While chatting with friends and clients about my main business service, I’ve often been asked “What is social listening and how can it assist me with marketing my business?” Social listening is the action of paying attention to your current and potential customers across social media platforms with the purpose of generating new leads. I’ve… Continue reading What is social listening?