Tag: #Business Resilience

How to be loved by your customers

A business will grow strong when it has developed good relationships with its customers. Therefore, let’s think about the importance of being loved by your customers. You will know that those customers who choose you ahead of any other supplier are recognisable by their loyalty to your brand. That’s why I’ve borrowed this romantic illustration… Continue reading How to be loved by your customers

How to protect your supply chains

Every business needs to know, how to protect your supply chains, so that you can satisfy customers at times of scarcity. Many animals such as brown trout have developed adaptations to cope with scarcity. Previously, I have shared my Marketing Tips for Surviving Winter  which were inspired by the resourcefulness of polar bears. You can… Continue reading How to protect your supply chains

Marketing Tips to get Organisational Resilience

In this blogpost I will give you my suggestions for how you can embed some organisational resilience into your business. What is Organisational Resilience? I will begin by giving you a formal definition of this term. Organisational resilience is: “The ability of an organization to anticipate, prepare for respond and adapt to incremental change and… Continue reading Marketing Tips to get Organisational Resilience

What is CRM for sole traders?

CRM for sole traders does not need to be complicated. CRM is a buzz term, you may have heard Customer Relationship Management (CRM) is a process that’s used by a company to monitor and analyse its interactions with its past, current and potential customers. The objective is to maximise customer satisfaction and the firm’s profitability.A… Continue reading What is CRM for sole traders?