The key to knowing your customers that many people overlook is listening. Any type of project which deals with people should appreciate that it is important to listen to know your customers. This audience might be customers, volunteers or service-users. For your project to succeed, you must deliver what your target group expects from you.In… Continue reading The key to know your customers
Tag: Tactics
How to get value from taking part in an industry conference
Conferences are a useful element for you to include in your Marketing Plan. You might be concerned that it is costly in time and money to take part in conferences. However, I want to show you how to get value from taking part in a conference. You will find out why you should include going… Continue reading How to get value from taking part in an industry conference
Places to tell your business story
As a business-owner you have an opportunity to use the power of your own voice to tell your business story. This blogpost develops the tactic of promotions that I addressed previously in the post called Thrifty Ways to Build Your Presence. You can remind yourself of that here. Those tips focused on ways to generate… Continue reading Places to tell your business story
How do you put a price on your services?
Knowing how to put a fair price on your services is a key step for you to master early in your journey towards being a successful, marketing-led business owner. You may recall that the goal of pure marketing is for you: “to satisfy customer needs profitably”. There may be a place for free options such… Continue reading How do you put a price on your services?