This article will give you ways to make it easy for customers to buy from you. It’s important that marketers like us remember that Effort is part of Prof. Paul Fifield’s price/value equation: Value = Benefit – Effort – Risk – Price (source Prof. Paul Fifield, Marketing Strategy Masterclass, 2008), available at:https://www.amazon.co.uk/Marketing-Strategy-Masterclass-Implementing-Strategies/dp/B019TM71OC So , this… Continue reading make it easy to
Category: Tactics
Help your customers to feel safe when they buy
Previously, I have talked about how marketers like you can add value by listening to your customers. You can remind yourself of this by revisiting the post here Prof. Paul Fifield talks about how you can add value in his Value Equation: Value = Benefit – Effort – Risk – Price In this article, I… Continue reading Help your customers to feel safe when they buy
When is price-cutting good for your business?
Price-cutting has become a seasonal tradition. This blogpost examines its drawbacks and explains when price-cutting can be good for your business. It has become traditional for firms to join the frenzy of price-cutting in November and December called Black Friday and Cyber Week/Month. I shared my fears about how it can damage the direction of… Continue reading When is price-cutting good for your business?
Where should I sell?
The meaning of Place in Marketing Where should I sell? This question concerns more than the physical location of your business. Place is the final tactic for you to deploy speedily in the series of 4 main P’s in the Marketing Mix (Product, Price, Place, Promotion). Place in Marketing theory is also called Distribution. The… Continue reading Where should I sell?