The key to knowing your customers that many people overlook is listening. Any type of project which deals with people should appreciate that it is important to listen to know your customers. This audience might be customers, volunteers or service-users. For your project to succeed, you must deliver what your target group expects from you.In… Continue reading The key to know your customers
Category: Identify
The key to know your customers
The key to knowing your customers that many people overlook is listening. Any type of project which deals with people should appreciate that it is important to listen to know your customers. This audience might be customers, volunteers or service-users. For your project to succeed, you must deliver what your target group expects from… Continue reading The key to know your customers
How to get your planning for a strategic marketing plan right from the start
This should not be as difficult as it might sound for newcomers to the marketing process to get to grips with. I’ve chosen to illustrate this post with a picture of roots because the start point for developing a strategic marketing plan is to understand where your business is now, i.e. where you are rooted.… Continue reading How to get your planning for a strategic marketing plan right from the start
6 reasons why it is relevant to include public speaking in the media /marketing planning process for a small business
Flamingoes can walk, fly and swim. They choose the method which best suits their current requirement; they adapt to their need at the time. A small business owner should be equally adaptable. I have realised this for myself in the last few days, while I have been privileged to receive input from the public speaking… Continue reading 6 reasons why it is relevant to include public speaking in the media /marketing planning process for a small business
How to identify and reach a niche target group
It can often be the case that a small business or sole trader knows exactly who they’d like to reach with their message, but doesn’t know how to make contact with the specific group. Here I will share with you the process which I followed recently to attract a specific audience to an event which… Continue reading How to identify and reach a niche target group
Reasons for small businesses to be cheerful; Lessons in marketing from high street woes
The demise of retailers Maplins and Toys ‘R Us has been attributed, in part, to the growth in online shopping. Online giants such as Amazon have had a huge impact on the high street as more consumers see online shopping as cheaper and easier than going to the shops. What’s really driving the shift to… Continue reading Reasons for small businesses to be cheerful; Lessons in marketing from high street woes