This article will give you ways to make it easy for customers to buy from you. It’s important that marketers like us remember that Effort is part of Prof. Paul Fifield’s price/value equation: Value = Benefit – Effort – Risk – Price (source Prof. Paul Fifield, Marketing Strategy Masterclass, 2008), available at:https://www.amazon.co.uk/Marketing-Strategy-Masterclass-Implementing-Strategies/dp/B019TM71OC So , this… Continue reading make it easy to
Tag: #tactics
Help your customers to feel safe when they buy
Previously, I have talked about how marketers like you can add value by listening to your customers. You can remind yourself of this by revisiting the post here Prof. Paul Fifield talks about how you can add value in his Value Equation: Value = Benefit – Effort – Risk – Price In this article, I… Continue reading Help your customers to feel safe when they buy
Black Friday 3 reasons to avoid it
Every Black Friday is hard to avoid as it floods your screens each year with its pressure-selling tactics. In this post, I will give you my reasons for why this is not a good marketing device and why I urge all my clients and followers to avoid it. Furthermore, you will learn why you should… Continue reading Black Friday 3 reasons to avoid it
How to get results from local advertising
In this blogpost I give you my tips on the topic how to get results from local advertising. Every business owner who comes to see me will know that I warn them against spending money on advertising, without speaking to me first. That’s because I like to find alternative methods to get results using my… Continue reading How to get results from local advertising
4 tools to get you back to business
Following any period of change in their market’. A small business owner needs to know how to get back to business swiftly. This post describes 4 tools to get you back to business in the current circumstances. I have chosen to illustrate this topic with the flower mimosa pudica. It is known for being… Continue reading 4 tools to get you back to business