Category: Development

Prepare for long-term growth after disruption

This week’s theme is: Prepare your business for its long-term success. There is a flippant saying in Marketing Strategy circles: “You can only get to enjoy the long-term by getting through the short-term first”. Recently, I expect that you’ve been working hard during disruption to get through each day while developing your new projects which… Continue reading Prepare for long-term growth after disruption

How to accelerate growth of a new product

Last week we took steps to protect our young business development ideas/seedlings from any additional threats which might jeopardise their success after the period of disruption ends.  This week’s focus is to find methods which will encourage them to grow quickly so that they’re no longer fragile seedlings.  Hence, this week’s illustration shows well-established plants.… Continue reading How to accelerate growth of a new product

How to prepare to take a new product to the market

I hope that you have stayed well, as you navigate the impact of the COVID-19 pandemic on personal lives and commerce. In your journey of business development following the disruption that’s arisen during the lockdown period, it is now the time for you to harvest your new ideas and prepare to take them to your… Continue reading How to prepare to take a new product to the market

Anticipate opportunities for business development

n this series of memos, I have been guiding you on how to prepare your business for growth post disruption.  If you need a recap, you can find all the relevant memos here. Last week, I told you about my long-term decision to switch to holding consultations virtually.  That’s the adaptation which I’ve identified for… Continue reading Anticipate opportunities for business development

From seed to strong plant; Understanding your product’s lifecycle

After I wrote last week’s blogpost about product range management, I considered my findings for my own business. I realised that one service which has performed poorly to date is not a “dog”, it is a “?” which is still in an early stage of its development and requires nurturing. It has reminded me of… Continue reading From seed to strong plant; Understanding your product’s lifecycle