A period of crisis is a good opportunity for you to develop your Marketing, by understanding the topic “Customer Loyalty”. It will come as no surprise to any of my regular readers that your most valuable customers are those which you already have. In this period of uncertainty, those customers must be cherished more than… Continue reading How to capitalise on loyalty during uncertainty or crisis
Category: Satisfy
6 reasons why it is relevant to include public speaking in the media /marketing planning process for a small business
Flamingoes can walk, fly and swim. They choose the method which best suits their current requirement; they adapt to their need at the time. A small business owner should be equally adaptable. I have realised this for myself in the last few days, while I have been privileged to receive input from the public speaking… Continue reading 6 reasons why it is relevant to include public speaking in the media /marketing planning process for a small business
How a small business can begin to develop a brand for their marketing activity
The best place to begin is to consider what branding is all about and to clear up a few potential misunderstandings. First, is branding what’s required to begin advertising a new product? No, branding is completely independent from advertising. A quick way to remember this is to think about these statements: “Advertising makes brands.” Wrong.… Continue reading How a small business can begin to develop a brand for their marketing activity
If you run your own business and feel short of time, it’s time to think more like bamboo. Here’s why.
How does bamboo decide where to direct its limited energy? Plants use their cells called meristems to identify whether it’s time to focus on growing longer roots to find water or develop leaves above ground to capture energy from the sun. Ask yourself, “What do I need to do to get more positive energy to feed… Continue reading If you run your own business and feel short of time, it’s time to think more like bamboo. Here’s why.
Four lessons I’ve learned from product–testing
Giraffes developed long necks to reach the leaves which grow high up on tall trees; the long neck gives giraffes an advantage over other animals which cannot reach to graze at a high level. In a similar way, product-testing gives a business the opportunity to adapt and improve its offering. I tested my new format,… Continue reading Four lessons I’ve learned from product–testing