Stay ahead of your customers’ needs ? You might wonder, “how can it be possible to stay ahead of your customers’ needs?” As marketers it is necessary for us to predict the future. Consequently, we can stay ahead of our customers’ needs In this article find some tips on how you can plan to stay… Continue reading 5 ways to stay ahead of your customers’ needs
Category: Anticipate
Links between Marketing and Advent
Links between Marketing and Advent might be an unusual topic for a small business-owner to consider. However, this post will explain why those links make Advent an important time for all marketers. My reasons for choosing a rose Today’s topic has been illustrated with a rosebud because that image captures two key themes that many… Continue reading Links between Marketing and Advent
Anticipate opportunities for business development
n this series of memos, I have been guiding you on how to prepare your business for growth post disruption. If you need a recap, you can find all the relevant memos here. Last week, I told you about my long-term decision to switch to holding consultations virtually. That’s the adaptation which I’ve identified for… Continue reading Anticipate opportunities for business development
Anticipate threats to your business development
Welcome back to the next stage for helping your business to continue to thrive after disruption. By now, I hope that you’ve planted the seedlings which represent your new ways for moving your business forward post-disruption. This week, it’s time to nurture them with care to give them the greatest chance for success. This means… Continue reading Anticipate threats to your business development
How can you be ready for whatever happens next?
As the Government begins to make hints about its lockdown exit-strategy and the timing of the possible loosening of the current restrictions, it is important for all businesses to use this quiet period to prepare for doing commerce again after lockdown. Get ready for a changed business environment It will not be a simple case… Continue reading How can you be ready for whatever happens next?
Helping your small businesses to win and grow, an introduction to competitor analysis
If you are following my approach with the intention of writing your own strategic marketing plan, once you’ve established your objectives and you know what success will look like for you, you can begin to consider where you fit in amongst your rivals. Who else might be competing for the same pound as you? … Continue reading Helping your small businesses to win and grow, an introduction to competitor analysis
An introduction to the marketing tool PEST analysis for small businesses
In this blogpost l will discuss the marketing tool PEST analysis, which is used when you develop a strategic marketing plan. After you have closely examined the potential of your chosen market, it is necessary to take a wider view by examining the environment in which you plan to conduct your business. When you are… Continue reading An introduction to the marketing tool PEST analysis for small businesses
How to anticipate in a fast-changing world
Spring and Easter are both about new beginnings and looking ahead, so it’s a perfect time to consider one of the trickier activities in the marketing process: how to Anticipate your customers’ needs and why this can be useful for you and your business growth. It is probably useful for you to know that when… Continue reading How to anticipate in a fast-changing world