Dare to dream is unusual advice for you to hear from a serious Marketing advisor, I expect? Nevertheless, this blogpost will encourage you to let your imagination run free, when you dare to dream. It will give you 3 reasons that will explain why it is good for your business to allow yourself to dream.… Continue reading Dare to Dream
Category: Marketing Mantras
Be certain of your true goal
Every business-owner needs to be certain of their goal. We hear a lot about the importance of goal-setting in business and in life. Have you paused recently to check that you’re sure that you’ve identified your long-term marketing objective correctly? And that you’re genuinely progressing towards it? Recently, I was reminded of the importance of… Continue reading Be certain of your true goal
Where should I sell?
The meaning of Place in Marketing Where should I sell? This question concerns more than the physical location of your business. Place is the final tactic for you to deploy speedily in the series of 4 main P’s in the Marketing Mix (Product, Price, Place, Promotion). Place in Marketing theory is also called Distribution. The… Continue reading Where should I sell?
Communicate widely to maximise success
When you communicate with your customers it can help you if you communicate widely too attract your target. You may be familiar with the advice to grow wildflower meadows to attract pollinators/ bees to your garden, hence my choice of image for this mantra, a wildflower meadow. In the same way that wildflower meadows can… Continue reading Communicate widely to maximise success