As a business-owner you have an opportunity to use the power of your own voice to tell your business story. This blogpost develops the tactic of promotions that I addressed previously in the post called Thrifty Ways to Build Your Presence. You can remind yourself of that here. Those tips focused on ways to generate… Continue reading Places to tell your business story
Category: Communications
Would you like to know how to get press coverage to deliver your goals?
Knowing how to get press coverage in the local and national press is an important tool in the marketing arsenal for any small business owner, at any time it can be particularly useful when times are tough This topic follows my earlier insight into using twitter to make big announcements post-disruption. You can remind yourself… Continue reading Would you like to know how to get press coverage to deliver your goals?
How to get more followers on twitter
Twitter is an extremely useful broadcast medium, which is free. Knowing how to get more followers on twitter will enable you to build an audience. So that when you have important news to share with your clients or potential customers, you will have a ready-made following to receive your news. Many small businesses will emerge… Continue reading How to get more followers on twitter
How to promote your brand’s story
Nowadays knowing how to promote your brand’s story should be at the heart of your Marketing Communications activities. Telling your brand’s story can be an extremely powerful and cost-effective method to promote your business, build awareness of it, and attract the right customers. There are many opportunities for you to tell your brand’s story, I… Continue reading How to promote your brand’s story
How to develop a brand identity
It is important for every sole proprietor to understand how to develop a brand identity and maintain it at times of disruption. The latest McKinsey research has shown that during the COVID-19 crisis consumers became less loyal, and increasingly tried new retailers and new brands. As the loyalty dynamics of the retail sector shift, it is… Continue reading How to develop a brand identity
7 truths about how advertising works
Learn the truth about advertising how advertising works Advertising is an important element in every Marketing Plan. However, not many small business owners are unfamiliar with how advertising works I will share with you some insight by shedding light on seven widely held assumptions. I will address each of these statements with a rebuttal, which… Continue reading 7 truths about how advertising works
How to get value from your content
You might notice during a period of disruption in business that you have plenty of content on your website or on your shelves. As business begins to recover, it will be important for your productivity to capitalise on the value that lies within your content, and recognise how it can benefit your customers. Instead of… Continue reading How to get value from your content
Remember to communicate clearly to inform customers
Though it is important to communicate clearly with your customers at all times, now it is more important than ever, as businesses prepare to re-open as lockdown eases. Why do you need to communicate clearly after disruption? After any period of disruption for a business, customers are likely to be wondering about what might be… Continue reading Remember to communicate clearly to inform customers
How to prepare to take a new product to the market
I hope that you have stayed well, as you navigate the impact of the COVID-19 pandemic on personal lives and commerce. In your journey of business development following the disruption that’s arisen during the lockdown period, it is now the time for you to harvest your new ideas and prepare to take them to your… Continue reading How to prepare to take a new product to the market
Finding Customers: 3 Lessons from Penguins
Small businesses can learn from the rituals of penguins: Courtship varies among penguin species, and it generally begins with males who initiate the ritual. LESSON 1: Take time at the outset to get the right product. Male penguins of most species know that their desired mate will care most about the suitability of his chosen… Continue reading Finding Customers: 3 Lessons from Penguins
Discover the hidden value of networking
Fungus can teach us the hidden value of networking, which can help your business to grow. Did you know that fungi have been called ”the earth’s natural internet”? Fungus is made from a mass of fine threads called mycelia, and we now know that these threads act as a kind of underground internet, linking trees… Continue reading Discover the hidden value of networking
Listen to these top tips on how Twitter can help you generate sales for your business to grow
This week I have reaped rewards from listening and would like to share with you my reasons for valuing social listening so highly. I think that a strong business should listen as attentively as a hare. Social Listening is the process of monitoring news feeds on social media and it’s important because: • You can… Continue reading Listen to these top tips on how Twitter can help you generate sales for your business to grow
A guide for small businesses to maximise the impact of your marketing communications
Having written about Promotions last week, and thinking about what we can all learn from peacocks, I’ve spent this week developing my communications mechanics. Specifically, a printed flyer, my website, and blogposts, both my own and those I write on behalf of my clients. To recap, last week I described how we can learn three… Continue reading A guide for small businesses to maximise the impact of your marketing communications
Discover your inner peacock. Make promotions powerful with a strategic marketing plan
Promotions. This is the final P which I introduced at the end of the previous blogpost about the P’s of the marketing mix. Today I will provide you with some insight into Promotions – what it’s all about and importantly, the pitfalls to avoid. What is a promotion? It is a term which describes ”the… Continue reading Discover your inner peacock. Make promotions powerful with a strategic marketing plan
6 reasons why it is relevant to include public speaking in the media /marketing planning process for a small business
Flamingoes can walk, fly and swim. They choose the method which best suits their current requirement; they adapt to their need at the time. A small business owner should be equally adaptable. I have realised this for myself in the last few days, while I have been privileged to receive input from the public speaking… Continue reading 6 reasons why it is relevant to include public speaking in the media /marketing planning process for a small business
Finding Influencers
“How do I reach influencers in my field?”, asked one of my followers. Here are my top tips for finding influencers in your chosen field. My first caution is: be clear why you want to reach influencers in your field. Is it to obtain some endorsement from them to build your credibility, or is it… Continue reading Finding Influencers