How to build back better with Marketing
After any period of disruption a business has a chance to build back better with Marketing From 29th March 2021 onwards, lockdown restrictions... More->>
Grab attention by knowing how to be visible online
Business owners need to know how to be visible so that their customers can find them easily When you’re fighting for your share of a brief online... More->>
How to plan ahead for growth
You can use a Strategic Marketing Plan to plan ahead for growth When you can follow a Marketing plan confidently, you might enjoy a business that... More->>
How to make connections in business to drive growth
When it comes to knowing how to make connections in business, the options can seem overwhelming Should you focus your time and energy on building a... More->>
Be certain of your true goal
Every business-owner needs to be certain of their goal We hear a lot about the importance of goal-setting in business and in life Have you paused... More->>
How to prepare for the future of content creation
In the future, content planning will need to adapt to cater for the growth in speech-led platforms Every marketer or business-owner must anticipate... More->>
How to use desk research to improve your marketing
"Marketers need to know how to use desk research It is a valuable part of being informed but are you doing your research properly If not, how can... More->>
Have you checked how to describe your audience recently? Springtime is ideal for this task.
The importance of knowing how to describe your audience cannot be underestimated The composition of your target audience will change annually to... More->>
How to promote your message online
In today's digital world, it is essential for any business large or small to know how to promote your message online Whenever you update your... More->>
How to check that your Marketing message is right
Whenever you revisit your Marketing Planning process, you'll need to check that your Marketing message is right Once you have completed... More->>
How to make a strategic choice for long-term growth
Whenever there is change in your market's conditions or in your business set-up, you will have an opportunity to review your strategic choice... More->>
Lisa’s planningprocess infographic
Follow the sequence of steps each time you revisit your Marketing Audit: customer-centric strategic planning begins with an audit of the... More->>
Lisa’s planningprocess infographic
Follow the sequence of steps each time you revisit your Marketing Audit: strategic planning begins with an audit of the current market... More->>
How to begin a successful business recovery
Whenever a business needs to focus upon its need for recovery it is helpful to focus on a time-frame that's dictated by your business-planning... More->>
When is price-cutting good for your business?
Price-cutting has become a seasonal tradition This blogpost examines its drawbacks and explains when price-cutting can be good for your business... More->>
How to take control of your business for a successful year
Once you know the key to how to take control of your business it should become enjoyable for you to work hard and flourish, too The combination of... More->>
How to be authentic in a virtual world
Brands need to communicate differently when the marketplace has moved online and customer-contact is virtual This post will explain for brands how... More->>
What is a marketing orientation?
This post will give you a guide to a marketing orientation and what this might mean for your business, with some tips and action-points for what... More->>
How to approach business transformation
Any firm that keeps close to its market will always be in the process of business transformation A caterpillar wraps itself in a chrysalis inside a... More->>
What is CRM for sole traders?
CRM for sole traders does not need to be complicated CRM is a buzz term, you may have heard Customer Relationship Management (CRM) is a process... More->>
How to protect your business
When "the only thing that is constant is change" (Heraclitus ) you must know how to protect your business so that you can avoid extra disruptions,... More->>
How to identify new leads
Once you know how to identify new leads, your sales funnel will always be full and you will have a consistent flow of new business to develop I... More->>
Marketing tips for surviving winter
Trading conditions in winter are often difficult, or quieter than usual Many small businesses need Marketing tips for surviving winter I can... More->>
How to measure success to thrive
If you measure success correctly it will deliver even more successMarketing Success is all about control, as I explained in my Marketing Mantra last... More->>
Where should I sell?
The meaning of Place in Marketing Where should I sell This question concerns more than the physical location of your business Place is the... More->>
Communicate widely to maximise success
When you communicate with your customers it can help you if you communicate widely too attract your target You may be familiar with the advice to... More->>
How do you put a price on your services?
Knowing how to put a fair price on your services is a key step for you to master early in your journey towards being a successful, marketing-led... More->>
Would you like to know how to get press coverage to deliver your goals?
Knowing how to get press coverage in the local and national press is an important tool in the marketing arsenal for any small business owner, at any... More->>
How to get more followers on twitter
Twitter is an extremely useful broadcast medium, which is free Knowing how to get more followers on twitter will enable you to build an audience ... More->>
How to adapt tactics to stay relevant to your customers
"Our abilities to adapt, innovate, and learn will be a key factors in resilience and recovery" Rohit Talwar and J Walker Smith , 17 Aug 2020 ... More->>
Brand development infographic
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How to promote your brand’s story
Nowadays knowing how to promote your brand's story should be at the heart of your Marketing Communications activities Telling your brand’s... More->>
How to develop a brand identity
It is important for every sole proprietor to understand how to develop a brand identity and maintain it at times of disruption The... More->>
Strategies to maximise your competitive advantage in tough times
A cactus has developed its competitive advantage, in order to grow tall and strong in an arid desert Its lack of water is akin to the possibility of... More->>
7 truths about how advertising works
Learn the truth about advertising how advertising works Advertising is an important element in every Marketing Plan However, not many small... More->>
How to get value from your content
You might notice during a period of disruption in business that you have plenty of content on your website or on your shelves As business begins to... More->>
How to prepare your business to pivot
Whenever there is disruption in your marketplace, or your personal life; it is important that you're ready to pivotIt's good for your business... More->>
9 things you need to know about niche marketing
As a small business owner you'll hear many remarks about others having a preference for niche marketing, but is it right for yours, or not... More->>
How to drive traffic to your website
Whenever you've spent time or money on your website It's important that you know how to drive traffic to your website, so that you can attract new... More->>
Social media offer
Exclusive offer for Mailing list subscribers who require assistance with developing a social media plan to drive traffic to their website I will... More->>
What is social listening?
While chatting with friends and clients about my main business service, I’ve often been asked “What is social listening and how can it assist me... More->>
Remember to communicate clearly to inform customers
Though it is important to communicate clearly with your customers at all times, now it is more important than ever, as businesses prepare... More->>
How to find your perfect customer after disruption
Perfect customer Introduction Finding your perfect customer is critical to effective Marketing At all times As the COVID-19 lockdown... More->>
Prepare for long-term growth after disruption
This week's theme is: Prepare your business for its long-term success There is a flippant saying in Marketing Strategy circles: "You can only get... More->>
How to accelerate growth of a new product
Last week we took steps to protect our young business development ideas/seedlings from any additional threats which might jeopardise their success... More->>
How to prepare to take a new product to the market
I hope that you have stayed well, as you navigate the impact of the COVID-19 pandemic on personal lives and commerce In your journey of business... More->>
Anticipate opportunities for business development
n this series of memos, I have been guiding you on how to prepare your business for growth post disruption If you need a recap, you... More->>
Anticipate threats to your business development
Welcome back to the next stage for helping your business to continue to thrive after disruption By now, I hope that you’ve planted the seedlings... More->>
How to capitalise on loyalty during uncertainty or crisis
A period of crisis is a good opportunity for you to develop your Marketing, by understanding the topic "Customer Loyalty" It will come as no... More->>
Prepare to adapt your strategy during uncertainty
This post will help you to consider how to adapt your strategy at a time of crisis It was written at the height of the COVID19 Pandemic, its... More->>