Dare to dream is unusual advice for you to hear from a serious Marketing advisor, I expect? Nevertheless, this blogpost will encourage you to let your imagination run free, when you dare to dream. It will give you 3 reasons that will explain why it is good for your business to allow yourself to dream.… Continue reading Dare to Dream
Category: 2021 Bulletins
Is there a simple way to Marketing success?
Many small businesses like ours will be in a hurry to succeed this post will describe a simple way to Marketing success. I will explain to you why it is important that you don’t tangle your path to success. I will give you the one ingredient that will help you to find a simple way… Continue reading Is there a simple way to Marketing success?
Dare to be different
This post describes how you can improve your Marketing when you have the courage to dare to be different. A lesson from nature Anoli lizards can climb vertically with agility, their unique ability means that they can survive fires and floods when other animals perish. You can focus on your own unique skill. Therefore, it… Continue reading Dare to be different
Links between Marketing and Advent
Links between Marketing and Advent might be an unusual topic for a small business-owner to consider. However, this post will explain why those links make Advent an important time for all marketers. My reasons for choosing a rose Today’s topic has been illustrated with a rosebud because that image captures two key themes that many… Continue reading Links between Marketing and Advent
Black Friday 3 reasons to avoid it
Every Black Friday is hard to avoid as it floods your screens each year with its pressure-selling tactics. In this post, I will give you my reasons for why this is not a good marketing device and why I urge all my clients and followers to avoid it. Furthermore, you will learn why you should… Continue reading Black Friday 3 reasons to avoid it
No budget for Marketing? Here’s the help you need
Marketing can be a struggle when you have no budget. Nevertheless, it is a struggle faced by every start-up and small business, including mine. Therefore, in 2017, I developed my own solution called Thrifty Marketing. This week’s topic is illustrated by a penguin. Male penguins can survive for 100 days without food. They live through… Continue reading No budget for Marketing? Here’s the help you need
Annual review is a wise step
When you are into the last quarter of trading in the year, it is a good time for you to consider the value of doing an annual review of your business activity. Regardless of exactly when you conduct your annual review of your business performance, this blogpost will give you 6 reasons why your annual… Continue reading Annual review is a wise step
How much care do you take to thank your customers?
The season of goodwill lasts all year for Marketers, you always need to consider the best way to thank your customers. Therefore, Winter berries illustrate this topic well. Berries are a gift that trigger a cycle of growth. Recently, I gave you some tips on how to find new customers That post explained that it… Continue reading How much care do you take to thank your customers?
How to get value from taking part in an industry conference
Conferences are a useful element for you to include in your Marketing Plan. You might be concerned that it is costly in time and money to take part in conferences. However, I want to show you how to get value from taking part in a conference. You will find out why you should include going… Continue reading How to get value from taking part in an industry conference
Tips to get new customers
When a business wants to grow, it must know how to get new customers. However, many businesses struggle to get new customers despite having their Marketing Strategy in place. They survive by relying upon their current, loyal clients. Today’s blogpost gives you 3 tips for activities that can help you to get new customers. First, you… Continue reading Tips to get new customers
How to get results from local advertising
In this blogpost I give you my tips on the topic how to get results from local advertising. Every business owner who comes to see me will know that I warn them against spending money on advertising, without speaking to me first. That’s because I like to find alternative methods to get results using my… Continue reading How to get results from local advertising
How to protect your supply chains
Every business needs to know, how to protect your supply chains, so that you can satisfy customers at times of scarcity. Many animals such as brown trout have developed adaptations to cope with scarcity. Previously, I have shared my Marketing Tips for Surviving Winter which were inspired by the resourcefulness of polar bears. You can… Continue reading How to protect your supply chains
6 Marketing tips for British Autumn
Now is the perfect time for you to consider my Marketing tips for British Autumn . In Britain, the Autumn equinox, occurs in late September annually. This means that there is a fixed date for the start of Autumn in the astronomical calendar. The certainty of that date can help you with your Marketing Planning.… Continue reading 6 Marketing tips for British Autumn
Places to tell your business story
As a business-owner you have an opportunity to use the power of your own voice to tell your business story. This blogpost develops the tactic of promotions that I addressed previously in the post called Thrifty Ways to Build Your Presence. You can remind yourself of that here. Those tips focused on ways to generate… Continue reading Places to tell your business story
Thrifty ways to build your presence
Many owners of a small business rely upon being well known in their locality. Therefore, it is very important that you know these thrifty ways to build your presence. This blogpost will give you 5 thrifty ways to build your presence. Previously, I have explained to you that getting noticed is the first step in… Continue reading Thrifty ways to build your presence
An easy way to feel confident about selling
This blog post explains an easy method that will help you to feel confident about selling. Previously, I have encouraged you to use testimonials to sell you can remind yourself of those ideas here. Im this post I will demonstrate how you can use your own testimonials to help you to feel confident about selling.… Continue reading An easy way to feel confident about selling
3 Marketing Tips for Autumn 2021
Every business-owner needs to plan their marketing for each season. This post will guide you on how to prepare your marketing for Autumn 2021. You can apply these tips for Autumn 2021 to help your business to grow. Traditionally, Autumn is the stage in the marketing cycle where you might seek to conserve your energy.… Continue reading 3 Marketing Tips for Autumn 2021
Ways to trigger action from your customers
Marketers must know these ways to trigger action from your customers. In this post you will learn some ways to engage with your customers as they complete their journey through the AIDA selling model. You can revisit the earlier steps here: A for Awareness I for Interest D for Desire Whenever they take action it… Continue reading Ways to trigger action from your customers
Ways to create desire
This post’s step is essential for you to achieve the sales success that you seek. It will give you four ways to create desire. This is the step in the AIDA model that will move your customer from being interested in your product to wanting it.You can catch up on the earlier steps here: A… Continue reading Ways to create desire
Do you know these ways to create interest?
When you want to use marketing techniques to sell your product/service you need to know about the four ways to create interest that I describe in this blogpost. It is the second post in my series that explains how to sell with the marketing model, AIDA. Previously, you have learned that, lavender uses its scent… Continue reading Do you know these ways to create interest?
Ways to create awareness
It is a key task for every business to know the best ways to create awareness of their product/service. This post explains why awareness is the first step towards making a sale and will give you 6 ways to create this awareness. Developing a sales process that’s led by marketing is a method for you… Continue reading Ways to create awareness
Find 5 good reasons to do less work, not more
It is useful for you to be aware of these 5 good reasons to do less work, not more. You will discover that taking a break brings benefits and that your business will continue to grow. Sloths have used their inactivity as a survival strategy for 64 million years. The inactivity of sloths has often… Continue reading Find 5 good reasons to do less work, not more
4 tips to help you sell with testimonials
It can be helpful for marketers to use customer feedback to close a sale. This post will give you 4 tips to help you to sell with testimonials. At all times, it is important that you can reassure your prospective customers. So that you can ease any remaining anxieties that might stop your customers from… Continue reading 4 tips to help you sell with testimonials
Reasons to alter your price
Every marketer or business-owner must know the circumstances, that give them reasons to alter price. This blogpost’ topic builds on the advice about the impact of the change of season on your marketing mix. You can review all those bulletins on here. Introduction to seasonal and dynamic pricing Altering a product’s price point in line… Continue reading Reasons to alter your price
3 steps to adapt your product by season
Whenever there is a change of season in your market, it will be important for you to revisit your marketing mix to check whether you should adapt your product to match the season. You can remind yourself about that process here. This post describes 3 steps that you can take so that you will take… Continue reading 3 steps to adapt your product by season
4 marketing steps you need to take at the change of season
The change of season is a trigger for marketers to adapt their marketing mix. This post will describe 4 marketing steps that you need to take at the change of season. It is illustrated by lupins. They are garden flowers that are drought-resistant so they are able to flourish in dry summer months. Lupins… Continue reading 4 marketing steps you need to take at the change of season
4 tips to get value from social listening
Here are four ways that business owners can get value from social listening. I call my proprietary approach active social listening. I distinguish my service from the passive options that others recommend, like Luan Wise. She encourages her clients to monitor their online mentions with automated Google alerts. Although I agree that it is useful… Continue reading 4 tips to get value from social listening
New ways to make connections in marketing
This post describes new ways to make connections in marketing. The success of any economy large or small relies on the interdependence of all organisations within it. It is important that each business owner recognises the value of their relationships with others. Why did I choose a field of corn? Research has shown that corn… Continue reading New ways to make connections in marketing
4 tools to get you back to business
Following any period of change in their market’. A small business owner needs to know how to get back to business swiftly. This post describes 4 tools to get you back to business in the current circumstances. I have chosen to illustrate this topic with the flower mimosa pudica. It is known for being… Continue reading 4 tools to get you back to business
8 metrics you must track to master change with a Marketing Information System
Change can affect any business at any time. Therefore, it is crucial for you to maintain an effective Marketing Information system that will allow you to keep control during periods of instability. The piece of kit that you need in your Marketing toolbox is a Marketing Information System (MKIS). And, during any period of instability,… Continue reading 8 metrics you must track to master change with a Marketing Information System
9 savvy ways how to use customer feedback to grow
This post will give you some ideas about how you can get the most value from any compliments that you’re paid by your clients. It makes business sense for you to let others know when you have done a good job. You will learn how to use customer feedback to help your business to grow.… Continue reading 9 savvy ways how to use customer feedback to grow
5 tips on how to get value from blogging
Knowing how to get value from blogging is an important step for every business owner to master. If you acquire this skill, it can mean that you will efficiently generate more leads. So that your content will deliver more value to your business. Once you know how to get the value from blogging, you will be… Continue reading 5 tips on how to get value from blogging
5 tips to help you to find your audience online
his post gives 5 practical tips that will help you to find your audience online and give you a competitive edge.
How to build back better with Marketing
After any period of disruption a business has a chance to build back better with Marketing. From 29th March 2021 onwards, lockdown restrictions began to relax in England. Therefore, it is an ideal time to reflect on this topic – How to build back better through marketing activities.In December 2020 Dr Mark Carney gave his… Continue reading How to build back better with Marketing
Grab attention by knowing how to be visible online
business owners need to stay updated on the latest ways to know how to be visible online. This post gives 4 tips and tricks that will help you to stand out from your competitors
How to plan ahead for growth
You can use a Strategic Marketing Plan to plan ahead for growth. When you can follow a Marketing plan confidently, you might enjoy a business that will flourish all year. You can do this by applying a few principles, borrowed from gardening, to the implementation of your strategic marketing plan. Principles borrowed from gardening to… Continue reading How to plan ahead for growth
How to make connections in business to drive growth
7 practical tips on how to make business connections that will help your business to grow.
How to prepare for the future of content creation
This post describes the implications for the future of content creation in the light of the growth of speech-led platforms such as Clubhouse.
How to use desk research to improve your marketing
“Marketers need to know how to use desk research. It is a valuable part of being informed but are you doing your research properly? If not, how can you form a coherent long-term strategy?” Jean Sutton, Course Director (CIM) You need to remember that all small business owners are their own marketers. Whenever disruption keeps… Continue reading How to use desk research to improve your marketing
Have you checked how to describe your audience recently? Springtime is ideal for this task.
A guide to how to describe your audience for business growth
How to check that your Marketing message is right
Whenever you revisit your Marketing Planning process, you’ll need to check that your Marketing message is right. Once you have completed a refreshed Audit of your marketplace if so, You will be ready to check that your your Marketing message is right. By now, you should have a clear idea of the problem that your… Continue reading How to check that your Marketing message is right
How to make a strategic choice for long-term growth
Whenever there is change in your market’s conditions or in your business set-up, you will have an opportunity to review your strategic choice. Steps which will help you to make a strategic choice for long- term growth in the prevailing market conditions: First, you should begin by establishing your business goals. Next, you should revisit… Continue reading How to make a strategic choice for long-term growth
How to begin a successful business recovery
Whenever a business needs to focus upon its need for recovery it is helpful to focus on a time-frame that’s dictated by your business-planning calendar. A new year or quarter should bring new opportunities and fresh energy for you to develop your business for recovery throughout the next period. Following any period of business disruption,… Continue reading How to begin a successful business recovery