Category: Resources

co-produce with customers

It is important for a strong brand to co-produce with customers. On5 July 2023, the NHS celebrates 75 years of service. This milestone coincides with co-production week ( 3-7 July 2023). It might surprise you to know that all commercial marketers can learn from NHS’ public sector experience with co-production. NHSE has had a strong… Continue reading co-produce with customers

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Enjoy Marketing in summer

*|It is important for any business owner to know that you can enjoy Marketing in summer months. In Previously, I have explained to you how the annual cycle in marketing mimics the passage of nature in your garden. You can remind yourself about that topic, hereThat article tells you that summer is a time for… Continue reading Enjoy Marketing in summer

5 ways to stay ahead of your customers’ needs

Stay ahead of your customers’ needs ? You might wonder, “how can it be possible to stay ahead of your customers’ needs?” As marketers it is necessary for us to predict the future. Consequently, we can stay ahead of our customers’ needs In this article   find some tips on how you can plan to stay… Continue reading 5 ways to stay ahead of your customers’ needs

make it easy to

This article will give you ways to make it easy for customers to buy from you. It’s important that marketers like us remember that Effort is part of Prof. Paul Fifield’s price/value equation: Value = Benefit – Effort – Risk – Price (source Prof. Paul Fifield, Marketing Strategy Masterclass, 2008), available at:https://www.amazon.co.uk/Marketing-Strategy-Masterclass-Implementing-Strategies/dp/B019TM71OC So , this… Continue reading make it easy to

Help your customers to feel safe when they buy

Previously, I have talked about how marketers like you can add value by listening to your customers. You can remind yourself of this by revisiting the post here  Prof. Paul Fifield talks about how you can add value in his Value Equation: Value = Benefit – Effort – Risk – Price In this article, I… Continue reading Help your customers to feel safe when they buy

add value by listening

This post will describe ways that marketers can add value to their products by listening to their customers online. Furthermore, whenever the national conversation might trigger anxiety in their customers’ minds Marketers can take steps to help reduce their customers’ anxiety at the time of purchase. You can do this when you add value to… Continue reading add value by listening

How to be loved by your customers

A business will grow strong when it has developed good relationships with its customers. Therefore, let’s think about the importance of being loved by your customers. You will know that those customers who choose you ahead of any other supplier are recognisable by their loyalty to your brand. That’s why I’ve borrowed this romantic illustration… Continue reading How to be loved by your customers

The key to know your customers

The key to knowing your customers that many people overlook is listening. Any type of project which deals with people should appreciate that it is important to listen to know your customers. This audience might be customers, volunteers or service-users. For your project to succeed, you must deliver what your target group expects from you.In… Continue reading The key to know your customers

The key to know your customers

  The key to knowing your customers that many people overlook is listening. Any type of project which deals with people should appreciate that it is important to listen to know your customers. This audience might be customers, volunteers or service-users. For your project to succeed, you must deliver what your target group expects from… Continue reading The key to know your customers

Have you heard about What the New Year means for your market?

Every owner of a small business needs to be alert to any changes in their marketplace .Many will wonder, “What the New Year means for your market? The focus of this blogpost is he ways that you can discover what the New Year means for your market. Therefore,  In this post you will learn why… Continue reading Have you heard about What the New Year means for your market?

Is there a simple way to Marketing success?

Many small businesses like ours will be in a hurry to succeed this post will describe a simple way to Marketing success.  I will explain to you why it is important that you don’t tangle your path to success. I will give you the one ingredient that will help you to find a simple way… Continue reading Is there a simple way to Marketing success?

Links between Marketing and Advent

Links between Marketing and Advent might be an unusual topic for a small business-owner to consider. However, this post will explain why those links make Advent an important time for all marketers. My reasons for choosing a rose Today’s topic has been illustrated with a rosebud because that image captures two key themes that many… Continue reading Links between Marketing and Advent

No budget for Marketing? Here’s the help you need

Marketing can be a struggle when you have no budget. Nevertheless, it is a struggle faced by every start-up and small business, including mine. Therefore, in 2017, I developed my own solution called Thrifty Marketing. This week’s topic is illustrated by a penguin. Male penguins can survive for 100 days without food. They live through… Continue reading No budget for Marketing? Here’s the help you need

How much care do you take to thank your customers?

The season of goodwill lasts all year for Marketers, you always need to consider the best way to thank your customers. Therefore, Winter berries illustrate this topic well. Berries are a gift that trigger a cycle of growth. Recently, I gave you some tips on how to find new customers  That post explained that it… Continue reading How much care do you take to thank your customers?

How to get value from taking part in an industry conference

Conferences are a useful element for you to include in your Marketing Plan.  You might be concerned that it is costly in time and money to take part in conferences. However, I want to show you how to get value from taking part in a conference. You will find out why you should include going… Continue reading How to get value from taking part in an industry conference

Tips to get new customers

When a business wants to grow, it must know how to get new customers. However, many businesses struggle to get new customers despite having their Marketing Strategy in place. They survive by relying upon their current, loyal clients. Today’s blogpost gives you 3 tips for activities that can help you to get new customers. First, you… Continue reading Tips to get new customers

How to get results from local advertising

In this blogpost I give you my tips on the topic how to get results from local advertising. Every business owner who comes to see me will know that I warn them against spending money on advertising, without speaking to me first. That’s because I like to find alternative methods to get results using my… Continue reading How to get results from local advertising

How to protect your supply chains

Every business needs to know, how to protect your supply chains, so that you can satisfy customers at times of scarcity. Many animals such as brown trout have developed adaptations to cope with scarcity. Previously, I have shared my Marketing Tips for Surviving Winter  which were inspired by the resourcefulness of polar bears. You can… Continue reading How to protect your supply chains

Places to tell your business story

As a business-owner you have  an opportunity to use the power of your own voice to tell your business story. This blogpost develops the tactic of promotions that I addressed previously in the post called Thrifty Ways to Build Your Presence. You can remind yourself of that here. Those tips focused on ways to generate… Continue reading Places to tell your business story

An easy way to feel confident about selling

Elephant unsplash.com/Geran de Klerk

This blog post explains an easy method that will help you to feel confident about selling. Previously, I have encouraged you to use testimonials to sell you can remind yourself of those ideas here. Im this post I will demonstrate how you can use your own testimonials to help you to feel confident about selling.… Continue reading An easy way to feel confident about selling

Marketing Tips to get Organisational Resilience

In this blogpost I will give you my suggestions for how you can embed some organisational resilience into your business. What is Organisational Resilience? I will begin by giving you a formal definition of this term. Organisational resilience is: “The ability of an organization to anticipate, prepare for respond and adapt to incremental change and… Continue reading Marketing Tips to get Organisational Resilience

Ways to trigger action from your customers

Marketers must know these ways to trigger action from your customers. In this post you will learn some ways to engage with your customers as they complete their journey through the AIDA selling model. You can revisit the earlier steps here: A for Awareness I for Interest  D for Desire Whenever they take action it… Continue reading Ways to trigger action from your customers

Reasons to alter your price

Every marketer or business-owner must know the circumstances, that give them reasons to alter price. This blogpost’ topic builds on the advice about the impact of the change of season on your marketing mix. You can review all those bulletins on here. Introduction to seasonal and dynamic pricing Altering a product’s price point in line… Continue reading Reasons to alter your price

4 marketing steps you need to take at the change of season

  The change of season is a trigger for marketers to adapt their marketing mix. This post will describe 4 marketing steps that you need to take at the change of season. It  is illustrated by lupins. They are garden flowers that are drought-resistant so they are able to flourish in dry summer months. Lupins… Continue reading 4 marketing steps you need to take at the change of season

4 tips to get value from social listening

Here are four ways that business owners can get value from social listening. I call my proprietary approach active social listening. I distinguish my service from the passive options that others recommend, like Luan Wise.  She encourages her clients to monitor their online mentions with automated Google alerts. Although I agree that it is useful… Continue reading 4 tips to get value from social listening

New ways to make connections in marketing

Photo by Zugr on unsplash.com

This post describes new ways to make connections in marketing. The success of any economy large or small relies on the interdependence of all organisations within it. It is important that each business owner recognises the value of their relationships with others. Why did I choose a field of corn? Research has shown that corn… Continue reading New ways to make connections in marketing

8 metrics you must track to master change with a Marketing Information System

Change can affect any business at any time. Therefore, it is crucial for you to maintain an effective Marketing Information system that will allow you to keep control during periods of instability. The piece of kit that you need in your Marketing toolbox is a Marketing Information System (MKIS). And, during any period of instability,… Continue reading 8 metrics you must track to master change with a Marketing Information System